The First Stride
After scouting the Indian horse market, and doing rounds of horse shows, he was
disturbed by the appalling state of neglect when it came to safe transportation of
horses and farm animals. These magnificent thoroughbreds were being herded
in open lorries and trucks, with no safety gear, leading to grave injuries,
accidents, and even death. Harjit, who knows horses, their needs, strengths and
weaknesses, saw this terrible gap in the market. There was an immediate need
for a safe, secure and state-of-the-art transportation through customized trailers.
Given the state of Indian roads, special suspension along with ergonomic design
had to be conceptualized, Rai spent considerable time doing R&D to find an
optimal solution.
Using his expert command over all things equine, he first created a
manufacturing unit at his farm in Fatehgarh Sahib, Punjab. He then designed,
fabricated and built his first horse carriage trailer at the farm. Field trials were
conducted to bring the product up to the international industry standards. He
successfully applied the Italian sensibility, design and quality and built a brand of
line of superior horse trailers from square one in India.
Rai’s technical expertise, equestrian knowledge, passion for horses is the USP of
Bullston. In spite of roadblocks and setbacks, he stayed on track, actively
participating and travelling to horse shows across the world, especially India, to
create awareness on the safe transportation of horses. From showcasing his
trailers at America’s prestigious AUSA (Association of the United States Army)
defence fair 2019, launching Bullston in Canada and New Zealand to being in
spotlight at India’s famous Pushkar horse show, Rai’s grown from strength to
strength.
Riding With a Vision
A man with a vision, and an eye on the market trends, Rai’s entrepreneurial
spirit saw him evolve beyond horse trailers. After disrupting the Indian market
by earning the coveted space of being the first manufacturer and distributor of
professionally built premium horse trailers and floats, Rai has diversified his
business to bumper pull adventures camper vans, motorbike trailers, farm
animal and equipment trailers, and customized stables for horses.
The new age traveller is looking for adventure, especially weekend getaways to
drive to, and prefers not to be cooped up in a hotel room. In the spirit of the
‘wanderlust’ , Harjit came up with mini bumper pull camper vans, his exclusuve
adventure series complete with a kitchenette, shower, bedding, 3-day battery
back up, water storage and charging points, among other fantastic features. The
adventure trailers can be easily hooked to any mid sized MUV or SUV, and
promises the adventure of a lifetime.
The Bullston Brand
Today, Bullston is a name symbolic of both power and strength. It signifies
growth, innovation and evolution. Customers can be assured of being guided
correctly by Rai, and his expert advice on the multiple models, features and
options available at Bullston.
Whether it’s to haul goods, motorcycles, animals or farm equipment, or towed
along for a swashbuckling adventure, Bullston trailers can be used for any
transportation purposes. From bumper pulls, deluxe living quarters to trainer
trailers, each Bullston trailer is built with unique features and options to meet
specific customer needs. With the increased use of pickup trucks and improved
condition of the roads in India, Bullston trailers serve the needs of Indian and
international customers brilliantly.